One of America's most well known Christian radio broadcasting companies Salem Communications has adopted the phrase "Safe for the Whole Family" as a slogan to describe their programming. With the crude presentation offered by so many announcers seeking to boost Arbitron ratings with a "shock jock" strategy, it's not surprising. One person described Christian radio as a "safe haven for radio listeners looking for programming that can have a positive influence rather than a cynical negative one."
Look for more and more Christian radio broadcasters to adopt broad slogans to describe their programming. Phrases like "family life" or "radio you can believe in" are broad in scope and reach. They may have a hidden meaning in some cases to the avid Christian radio listener but always have the potential to build a bridge of trust especially to those potential listeners who don't consider themselves to be "religious" yet are looking for more wholesome listening alternatives.
Christian Internet radio is also providing alternatives for many looking for better listening choices. Internet radio has become more competitive and that means better programming. Look for this radio sector to grow in the days ahead. If you've never listened to Internet radio, give it a shot. You'll find our comprehensive listing of Internet radio stations at www.christianradioadvertising.com/broadcast_partners .
Many radio stations that play primarily Christian-themed music especially are noticing a "new listener" as a target for their programming. This new listener is likely not even a church goer but is appreciative of the fact that he won't have to explain the definition of a word like "homophobic" or "condom" to his innocent yet inquisitive seven year old riding in the car who doesn't miss anything. These "mature audience" words are not likely to be a topic of a radio morning show host on Christian radio unless there is some instructive reason for using them. Not every "non-religious listener" appreciates the crude humor and off color comments of today's misguided, immature radio announcer.
