With the growth of the Hispanic market in America, radio has seen a shift in formats with many new all Spanish or at least partly Spanish formatted stations rising as well. The Hispanic consumer represents a huge opportunity. According to the American Marketing Association, by the year 2010, Hispanics will be spending over $800 billion in the United States. A big part of that spending coming from financial services. 

Though a large part of the Hispanic population is bilingual, targeting Hispanics on Spanish speaking radio may make the most sense as the message itself can be adapted and fashioned to reach the Spanish consumer in the most culturally relevant way possible.  Many bilingual Hispanic radio stations are working with businesses of all types to translate their  advertising message and produce it in Spanish. Look for a continued rise in Hispanic radio in most if not all radio markets representing the top 200 population centers in the US over the next two to three years.

A comprehensive list of Hispanic radio stations is available at: http://www.hispanicyearbook.com/files2007/07AHHY_pg277-288.pdf